About RW Baron Process Equipment 

RW Baron Process Equipment, is an industrial equipment distributor-representative serving Wisconsin and Michigan’s Upper Peninsula. Since our founding in 1992, we’ve represented quality manufacturers of pumps, mixers, water treatment, heat transfer and other types of process equipment. Our mission is to be your source for value-added process solutions by first thoroughly understanding your application and the challenges that it presents. We then use this information to size and select the best equipment for the application. We strive to understand our customers’ processes and problems. This approach leads to a custom engineered solution for every application.

Originally located in New Berlin, WI, in 2017 we moved our corporate offices to Amherst, WI, allowing us the ability to be centralized amongst our territory and customers. We also have a satellite office located in Brookfield, WI, to service the greater Milwaukee market. We continue to be one of the largest stocking distributors of Seepex parts in North America.

Industries Served

  • Dairy and Cheese
  • Food & Beverage
  • Power
  • Waste and Wastewater Treatment
  • Pulp and Paper
  • Chemical
  • System Integrators & Skid Builders
  • Mining and Ore Processing

Key Personal & Industry Experience:

Jason A. Kirsling, President

Jason Kirsling has an extensive background with over 20 years of experience in both the sales and service of large industrial water treatment and purification equipment (reverse osmosis, demineralization, softening and filtration), pumps (positive displacement, vacuum, metering, sanitary), mixers (dynamic and static), and heat transfer systems (direct steam injection and heat exchangers). Mr. Kirsling has sales responsibilities for the Central & Northern Wisconsin territories along with Upper Michigan.

Christopher D. Lamb, Sr. Applications Engineer

Christopher Lamb is an applications engineer and also handles sales for the southern portion of the State of Wisconsin. With over 8 years designing pump systems, Christopher is well versed with selection and sizing of all of RW Baron’s equipment offerings. He has the ability to take a project from inception to reality by combining multiple products on one application to make a turn-key solution for our customer. He works from our Brookfield, WI office.

BJ Kays, Sr. Sales Engineer

BJ Kays is the Senior Outside Sales Engineer for the Western Wisconsin Territory.  BJ's has extensive knowledge in precision coating applications and fluid delivery systems.  He has a bachelor's degree in manufacturing engineering from the University of Wisconsin-Stout.  

Jenny Kirsling, Administrative Manager

Jenny is responsible for inside sales support and administrative functions. Jenny handles spare parts orders for all product lines and general inquires. She is located at our Amherst, WI office.